Analog Watch Co. has just released the “Ant Watch”. They say their “watches are crafted with the intent that the wearer will be reminded of the elegance and the complexity of the natural world every time it’s worn. We aim to create “timepieces” that let you keep nature close by, in thought or in physical form.
We consider our work to be sculptures for the wrist, and in this case, we’ve reinterpreted the function in a shape and color scheme that is reminiscent of the iconic green and plastic ant farm from childhood. This non-timekeeping device is keeping with that tradition, but we’ve upgraded to a plant based bio plastic. What better way to bring energy and vibrancy of nature than to capture it in its live form on your wrist?”
It’s kind of cool but kind of cruel if you ask me. What are your thoughts? Ant Watch? Yes? Or No?