St. John Ambulance in the UK did a study that revealed that 40 percent of parents had witnessed their baby choke and more than 75 percent of them didn’t know how to assist their child.
So, in an effort to educate parents, caretakers, and peers about proper emergency treatment for infants, St. John created an advertisement called “The Chokeables” about how to care for a choking infant. Sure, it’s a cute ad, but it’s a deadly serious topic. Watch this video to learn about lifesaving techniques in case of choking and share it with every parent you know. It saves lives!